JACK DANIEL’S EXCLUSIVE COLLABORATION SKULLCANDY HEADPHONES:
Jack Daniel’s is synonymous with music and has been on tour with some of the world’s biggest music legends. From back stage to onstage, the recognisable square bottle was always present - even Frank Sinatra was buried with one.
This strong music heritage lead to a world-fist collaboration between the brand and SkullCandy. So we proposed an exclusive gift pack with a pair SkullCandy headphones as a gift.
With a cluttered and very competitive gift pack category, we needed to create a pack that would not only stand out, but also focus on the collaboration. That is why we treated the pack to look like packaging for the headphones instead of the usual brand focused pack.
The resulted was a premium pack that disrupted on shelf and stood out amongst the competitor brands.
JACK DANIEL'S LTD EDITION 7BEATZ EARPHONES
For the limited edition earphones we used the products cord to spell out the words ‘Ltd Edition’, creating an interesting typographic result to highlight the gift as the hero.